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Άρθρα και ειδήσεις σχετικά με το θέμα Performance marketing

TOP Key Performance Indicators in Performance Marketing
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TOP Key Performance Indicators in Performance Marketing

Have you encountered the abbreviation KPI? If you work in performance marketing, the term Key Performance Indicators is something you cannot avoid. For anyone who wants to evaluate their online business based on data rather than intuition, here is a comprehensive metric guide. What exactly do KPIs mean, which ones should you track, and how […]

Daniela Marušková Daniela Marušková
CMO ui42
Key Trends Shaping Performance Marketing in 2025
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Key Trends Shaping Performance Marketing in 2025

Performance marketing is changing right now like never before. With quality-of-life improvements like artificial intelligence, machine learning, and augmented reality, our work lives are evolving daily. Technologically, we already see that big companies like Google, Meta, and Microsoft are implementing solutions that can help their advertisers with creativity, personalization, better targeting, and more. New technologies, […]

Darko Ďurica Darko Ďurica
Business Development Manager